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Select  Work

Just a bit of what I've done.

I’m a bestselling, multi-published author with over a decade of professional writing and editorial experience.

 

A brand is more than a product.

From crafting the perfect message to developing an effective strategy, I’m here to help you boost your bottom line and build an irresistible brand.

My experience and skills include:

  • storytelling and creative writing

  • content strategy

  • leading email campaigns

  • short and long-form copy

  • editing

  • proofreading

  • marketing campaigns

  • journalism 

  • project management

  • advanced SEO tactics

  • A/B and multivariant testing

  • AI-assisted writing and editing

 

Below is just a handful of my work. Want to learn more about me? Visit my LinkedIn profile.

Portfolio: Work

Published Novels

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Magazine Publications

Magazine Publications

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"Belle Bijoux"

Winter 2016

French Style Magazine

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"French Foundations"

Winter 2016

French Style Magazine

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"The Artful Interior"

Summer 2017

Cottages & Bungalows Magazine

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"Dye It Yourself"

January 2017

Cottages & Bungalows Magazine

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"Indispensable Civilians"

Winter 2016

World War II Special Edition Issue

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"Gorgeous Possibilities"

Fall/Winter 2016

Cottage White Magazine  

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"The Goods | Holiday Gift Guide"

Winter 2016

Cottages & Bungalows Magazine

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"A Very Vintage Christmas"

Winter 2016

Victorian Homes Magazine

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"Fright or Fiction?"

Fall 2016

Halloween Special Edition Issue

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"Northeastern Nightmares"

Fall 2016

Halloween Special Edition Issue

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Landing Pages

Landing Pages

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Homepage Redesign & Copy Revise

January 2022

  • Revised the page copy

  • Acquired hero images

  • Directed the complete UI/UX redesign

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"Pets"

January 2022

  • Page copy and design management for above and below the fold

  • Social proof inclusion

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"Rescue Rides"

September 2022

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"Motorcycles" Landing Page Copy

May 2022

  • Page copy for above and below the fold

  • Social proof inclusion

  • CTA revision

  • Acquired hero images

"New Driver Sign-Up"

December 2022

"Breeder Partnership"

October 2022

  • Strategized the program

  • Wrote the copy

  • Designed and created the landing page

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Branding

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Brand Style Guide (Summary)

January 2022

Developed and evangelized the Brand Style Guidelines.

Video

Breeder Service Video

September 2022

  • Wrote the script

  • Edited the video 

  • Managed the distribution and marketing

Pet Shipper Host Video

October 2022

  • Wrote the script

  • Acquired the talent 

  • Edited the video

  • Managed the distribution and marketing

Driver Ad Video

January 2023

  • Wrote the script

  • Acquired the talent 

  • Edited the video

  • Managed the distribution and marketing

Email Marketing

"Pets" Re-engagement Email

January 2023

"Motorcycles" Re-engagement Email

January 2023

Inactivity Email for Pet Shippers

February 2023

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Post-Transport Survey Email

February 2023

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Nudge Email for Pet Shippers

February 2023

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Countdown Discount Email

February 2023

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"Quarterly Driver Newsletter"

December 2022

Sample content from a quarterly newsletter directed at the driver segment.

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"Breeder Network Newsletter"

June 2022

Sample content from a monthly newsletter directed at breeders.

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Pet First Aid Tips Marketing Email

June 2022

Sample email sent to our subscribers. 

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Content Quiz Partner Email

December 2022

Sample email from an engaging, co-branded partnership drip campaign. 

Everlance Partnership Email

July 2023

Sample email from an engaging, co-branded partnership drip campaign. 

Direct Mail

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Breeder Discount Postcard

October 2022

Created the copy and design.

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Breeder Postcard

October 2022

Created the copy and design.

Lead Magnets & PPC Ads

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Facebook Driver Ad

March 2022

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Google RSA (Brand Search)

December 2022

Sample Google, brand-term Responsive Search Ad.

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"Health Clearances for Responsible Breeding Ebook"

May 2022

Lead magnet eBook for breeders.

SMS Marketing

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4th of July SMS Campaign 

July 2021

Blog Articles

"4 Benefits of Brand Ambassadors"

October 2021

Client Blog Post

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"3 Creative Content Ideas To Help Market Your Business"

July 2021

Client Blog Post

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May 2021

Client Blog Post

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"Is Homeschooling Right For Your Family?"

September 2021

Client Blog Post

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"Case Studies: How SCADA And Data Improves Business Decisions"

October 2021

Client Blog Post

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"Obsolete HMI Hardware, Software, And SCADA Systems Migrations"

July 2021

Client Blog Post

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"Quick and Low-Cost Tips for Winterizing Your Industrial Facility"

October 2021

Client Blog Post

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"The Do’s And Don’ts Of Maintaining Asphalt Pavement"

July 2021

Client Blog Post

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"What Is SCADA, And Where Is It Used?"

October 2021

Client Blog Post

In-app

Book Now Copy & Trust Icons

February 2023

Social Proof Form Page Header

August 2023

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CTA "Book Driver" Mockup

August 2023

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Motorcycle Banner Ad

May 2022

Designed for CycleTrader.

Graphics

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Pet Blog Banners

December 2022

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Social Media

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Client Feed

October 2021

LinkedIn Post

September 2022

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LinkedIn Post

September 2022

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Instagram Post

September 2022

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